Be inspired with these tips, ideas and good examples.

You own a small business, and you think you know what digital marketing is but you’re not really sure why and where to start. I’ll be sharing tips on various topics, examples of good practice, and more about Red Rose Media & Marketing and how I can help you, or inspire you to achieve your digital marketing goals.

How to track and improve your online marketing
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How to track and improve your online marketing

When it comes to online marketing, many small businesses put in the effort - posting on social media, updating their websites, and running email campaigns - but struggle to answer a key question: Is it actually working?

Success isn’t just about how many likes you get or how many people visit your website. It’s about understanding what’s driving real value for your business and using that data to improve your strategy over time.

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15 simple small business marketing ideas to try
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15 simple small business marketing ideas to try

Marketing your small business doesn't have to be overwhelming or expensive. The key is to focus on simple, effective strategies that deliver real results without draining your time or budget. Here are 15 easy marketing ideas you can start using today to raise your online profile, attract new customers, and grow your business.

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Think your website is ‘done’? Here’s why it still needs attention
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Think your website is ‘done’? Here’s why it still needs attention

Many small business owners assume that once their website is live, the job is done. But here’s the truth: a website isn’t a one-time project—it’s an ongoing commitment. Think of it as a shopfront. If it looks neglected, is hard to navigate, or hasn’t been refreshed in years, potential customers might walk away. Regular maintenance and updates (back-end stuff) and fresh content (front-end stuff) are what keep your website relevant, engaging, and working hard for your business.

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2024 Wrapped
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2024 Wrapped

As we count down to 2025, it feels like the perfect time to use this blog as a reflection on an incredible year for Red Rose Media & Marketing. Here’s a few highlights of 2024:

It was only three months ago I left my communications role in the NHS after 16 years to take on freelancing full-time as a digital marketer. It was equal parts exciting and terrifying, but looking back now, I wouldn’t change a thing.

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Case study: The digital rebirth for Arborchase
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Case study: The digital rebirth for Arborchase

Arborchase is a Midlands-based arboriculture business dedicated to delivering quality training and assessment such as tree surgery and chainsaw training. They also provide LOLER inspections, utility surveying, tree inspection reports, method statements and BS5837 surveys, and expert witness services.

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Celebrating one year of Red Rose Media
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Celebrating one year of Red Rose Media

This month marks an incredible milestone for Red Rose Media—our one-year anniversary! It’s hard to believe how quickly this year has flown by, and I recently had the chance to celebrate with the people who made it possible: my supportive family, friends, and the clients who’ve trusted me to be part of their journey.

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Embracing the Freelance Life
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Embracing the Freelance Life

As I sit down to write this, I find myself reflecting on the incredible journey that has led me to this moment—officially stepping into full-time freelancing with Red Rose Media. It’s a decision that fills me with both excitement and a touch of nervousness, but most of all, gratitude.

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Case study: Transforming the architectural vision
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Case study: Transforming the architectural vision

When Justin Belgeonne approached Penny, his architecture business needed a revamp. His previous website was outdated, difficult to navigate, insecure, and had poor SEO performance. These issues not only hindered his online presence but also impacted his ability to attract new clients and showcase his work effectively.

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Don’t let AI replace your marketing efforts!
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Don’t let AI replace your marketing efforts!

I’m not the first to share my opinions on AI and marketing, and I won’t be the last. Artificial intelligence (AI) is no longer just a buzzword; it’s a powerful tool that is transforming how we approach marketing. But don’t let it replace the human touch.

There's often a misconception that AI is here to replace us marketers, which couldn’t be further from the truth. Instead, AI is a tool that enhances our capabilities, allowing us to be more creative, efficient, and effective in our work. I’ve blogged some of my experiences so far in my AI journey, and other elements businesses should consider.

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Need help to achieve your digital marketing goals?

Red Rose Media & Marketing offers expert advice and knowledge in all digital marketing aspects for your small/medium business from website to social media, and video to email marketing.