Be inspired from these tips, ideas and good examples.
You own a small business, and you think you know what digital marketing is but you’re not really sure why and where to start. I’ll be sharing tips on various topics, examples of good practice, and more about Red Rose Media & Marketing and how I can help you, or inspire you to achieve your digital marketing goals.
Case study: How a financial planner invested in social media success
Tom Sawbridge from Sawbridge Financial Planning approached Red Rose Media & Marketing with a clear goal: to enhance his social media presence, attract new clients, and establish himself as a trusted advisor in the financial planning industry.
2024 Wrapped
As we count down to 2025, it feels like the perfect time to use this blog as a reflection on an incredible year for Red Rose Media & Marketing. Here’s a few highlights of 2024:
It was only three months ago I left my communications role in the NHS after 16 years to take on freelancing full-time as a digital marketer. It was equal parts exciting and terrifying, but looking back now, I wouldn’t change a thing.
Case study: The digital rebirth for Arborchase
Arborchase is a Midlands-based arboriculture business dedicated to delivering quality training and assessment such as tree surgery and chainsaw training. They also provide LOLER inspections, utility surveying, tree inspection reports, method statements and BS5837 surveys, and expert witness services.
Celebrating one year of Red Rose Media
This month marks an incredible milestone for Red Rose Media—our one-year anniversary! It’s hard to believe how quickly this year has flown by, and I recently had the chance to celebrate with the people who made it possible: my supportive family, friends, and the clients who’ve trusted me to be part of their journey.
Embracing the Freelance Life
As I sit down to write this, I find myself reflecting on the incredible journey that has led me to this moment—officially stepping into full-time freelancing with Red Rose Media. It’s a decision that fills me with both excitement and a touch of nervousness, but most of all, gratitude.
Case study: Transforming the architectural vision
When Justin Belgeonne approached Penny, his architecture business needed a revamp. His previous website was outdated, difficult to navigate, insecure, and had poor SEO performance. These issues not only hindered his online presence but also impacted his ability to attract new clients and showcase his work effectively.
Don’t let AI replace your marketing efforts!
I’m not the first to share my opinions on AI and marketing, and I won’t be the last. Artificial intelligence (AI) is no longer just a buzzword; it’s a powerful tool that is transforming how we approach marketing. But don’t let it replace the human touch.
There's often a misconception that AI is here to replace us marketers, which couldn’t be further from the truth. Instead, AI is a tool that enhances our capabilities, allowing us to be more creative, efficient, and effective in our work. I’ve blogged some of my experiences so far in my AI journey, and other elements businesses should consider.
The true depths of a social media manager
“Can you just stick this on social media?” is probably the worst thing you can say to someone who manages a social media channel.
Social media is an indispensable tool for businesses of all sizes, yet there remain common misconceptions about the role of someone managing it. I’ve known business owners who think the social media managers schedule a bunch of content and that’s it. This view couldn't be further from the truth.
Video marketing myths busted: What you really need to know
Feeling overwhelmed by the demands of digital marketing, especially video content and the thought of being featured? You’re not alone. Many small business owners struggle with finding the time, knowledge, or skills to create engaging videos. The truth is, video marketing can significantly boost your customer conversion rates, and it's not as complicated as it might seem.
Mastering social media: Top tips for small businesses
There is no doubt that social media is a powerful tool for small businesses to connect with their audience, build a strong community, and drive growth. But you might be wondering how to do it, how to do it better or where to start if you’re a new business.
Need help to achieve your digital marketing goals?
Red Rose Media & Marketing offers expert advice and knowledge in all digital marketing aspects for your small/medium business from website to social media, and video to email marketing.