15 simple small business marketing ideas to try

Marketing your small business doesn't have to be overwhelming or expensive. The key is to focus on simple, effective strategies that deliver real results without draining your time or budget. Here are 15 easy marketing ideas you can start using today to raise your online profile, attract new customers, and grow your business.

1. Optimise your Google Business Profile

If you serve local customers, a Google Business Profile is a must. It helps your business appear in local searches and Google Maps and it’s free!

Try this: Claim your profile here and ensure your contact details, services, and opening hours are accurate. Add photos and regularly update posts to keep your listing fresh.

2. Repurpose customer reviews into content

Positive reviews build social trust and credibility but also reminds potential customers why they should choose you. Share reviews across your website and social media.

Try this: Turn reviews into Instagram graphics or a case study for your website.

3. Use free SEO tools to boost your visibility

Search Engine Optimisation (SEO) helps your website rank higher on search engines like Google. You don’t need to be an expert - start by using free tools to find keywords to improve your content and track your search performance.

Try this: Use Google Keyword Planner or AnswerThePublic to find out what your customers are searching for and ensure they appear naturally on your website headings and blog posts.

4. Collaborate with other businesses

Partnering with other local or complementary businesses can help you reach new audiences.

Try this: Co-host an event, run a giveaway together, or swap shout-outs on social media to extend your reach.

5. Set up a simple email marketing system

Email marketing keeps you connected with customers and drives repeat business. You don't need fancy software - a simple system works.

Try this: Use a spreadsheet to track contacts and free tools like Mailchimp to send newsletters.

6. Make your story part of your content strategy

Customers connect with real people, not just products or services. Share the 'why' behind your business in your content. This will set you apart from larger competitors.

Try this: Make your story a key part of your content strategy across social media, website and email marketing.

7. Create a FAQ page

Answering common customer questions helps with SEO by including relevant keywords and improves the customer experience.

Try this: Identify the top 5 questions customers ask and add an FAQ section to your website.

8. Maximise your content by sharing across different platforms

One piece of content can go a long way. Don’t reinvent the wheel - share the same message in multiple ways.

Try this: Turn a blog post into a LinkedIn article, Instagram carousel, and Facebook infographic.

9. Use 'How to' content to share your expertise

Create simple guides or checklists that showcase your knowledge. This builds trust and positions you as an expert while providing real value to your audience.

Try this: Create a tutorial video or step-by-step blog post, then repurpose across social media.

10. Engage in local online communities

Local Facebook groups and forums are a great place to meet potential customers.

Try this: Join relevant groups and participate by offering advice or sharing useful resources (without spamming!).

11. Use free design tools to create eye-catching content

Create professional visuals using free tools like Canva. Eye-catching graphics perform better on social media and leave a lasting impression.

Try this: Use a consistent brand across your graphics – Canva allows you to add a brand kit.

12. Create 'Behind-the-Scenes' content

Give your audience a peek behind the curtain - whether it’s how you make your products, a day in your life, or a work-in-progress update. People love seeing the human side of businesses.

Try this: Use Stories on Instagram or Facebook for casual, behind-the-scenes glimpses that feel personal and relatable.

13. Share industry insights and trends

Position yourself as a knowledgeable and forward-thinking business by sharing relevant industry news and trends.

Try this: Set up Google Alerts to stay on top of breaking news in your industry and share it with your own insights.

14. Keep your website updated

Your homepage, service pages, and contact page should be clear, concise, and up-to-date. These are often the first impression customers get - make it count.

Try this: Ensure these pages are easy to navigate and include clear calls to action.

15. Test and measure what works

Consistency is key - but so is knowing what’s working (and what isn’t).

Try this: Use free tools like Google Analytics and Meta Insights to track engagement and adjust your approach based on results.

Which idea will you try first?

Marketing doesn’t need to be overwhelming. Try one or two ideas from this list and see what works for you. If you want tailored support or help getting these ideas to life, I’m here.

I’d love to know which idea you’ll try first and how you’re getting on - leave a comment or message me.