Case study: The digital rebirth for Arborchase
Arborchase is a Midlands-based arboriculture business dedicated to delivering quality training and assessment such as tree surgery and chainsaw training. They also provide LOLER inspections, utility surveying, tree inspection reports, method statements and BS5837 surveys, and expert witness services.
As an approved NPTC City & Guilds assessment centre and an approved learning provider for the MOD’s Enhanced Learning Credits Scheme (ELCAS), its website needed some work to match its excellent reputation in the field.
Mitch, who heads up the business, contacted Penny for support. The old site was outdated, insecure, and performed poorly in search engines. It inaccurately represented the business, causing potential clients to miss out on the full scope of Arborchase's services.
Penny developed accurate content and a new secure and SEO-friendly website that would stand out in a competitive industry.
The new website, www.arborchase.co.uk, consists of:
User-friendly design so people can navigate throughout the page and find the information they are looking for.
Quality content that reflects the full range of services with clear, concise descriptions and high-quality images.
Seamless integration of existing branding, creating a cohesive and professional look.
Effective SEO strategies thanks to Penny's thorough research in the industry to ensure Arborchase appears prominently in search results, driving more traffic and potential clients to the site.
Robust security features to build trust with visitors.
Mitch was not only impressed with the new website but also with Penny’s dedication and expertise. He said: "Choosing Penny was one of the best decisions for Arborchase. The personalised approach of working with a freelancer brought a level of trust and communication that I didn't experience from a marketing agency. Penny’s expertise got our new site up and running quickly, and we’ve already seen our performance thrive as a result. Her understanding of our needs and her commitment to our success have been invaluable."
