Digital marketing and the gift of strategy
What is digital marketing and why do you need a strategy? In this blog, find out the importance of your online profile and five key things to include in your digital marketing strategy from goals to evaluation.
Digital marketing is all of your online marketing efforts. It's your way to connect with current and new customers through digital channels such as search engine results, social media, text marketing, email, and your website.
It’s important to have a good online profile so customers can get to know you and purchase the product or service you are offering. All of this should be captured in your digital marketing strategy.
Here are 5 things I recommend you include in your digital marketing strategy:
Define your goals
Is it relevant?
Is it achievable?
How can you measure it?
Identify your target audience
Who are they?
Where are they?
What do they need?
Analyse your competitors
What are your up against?
Get inspired.
Highlight what makes you unique.
How to reach and engage your customers
Content is king.
Search engine optimisation.
Digital marketing channels.
How to measure your progress
Sent a benchmark.
Track progress.
Adjust your strategy as you go.
If you’d like help developing your digital marketing strategy or delivering aspects of your strategy such as content creation for your website, social media platforms or email campaigns, check out the services I offer. You can also contact me to chat about what support you think you need for your digital marketing goals in a Power House session.
